Optimization and Promotion Of A Business Website

Promoting a business company on the internet is much different like we do in a traditional way. If I could still recall, there was a time that print advertising was the best form of promoting a business to its client’s or customers. These methods -- business companies let their business information be posted on Yellow Pages, maybe a few more in local papers and then wait for their phone to ring.

But in today’s era, the marketing industry has migrated to the online world and so as methods in advertising as well. Virtual advertising is quite different in advertising in a traditional way. There are lots of things you need to consider and a great variety of options to choose from. To successfully promote your business these options should be carefully planned and must be correctly implemented.

The only thing that has not been changed since then was the information of the business must be correctly printed in a way that customers/clients will not get redirected or confused (especially the address and contact information) on where they can contact you.

In the online world, these data or information are collected by “bots” or “spider bots” --- these are program codes used by any search engine companies to crawl any website they could find to gather and collect data resources and then stored back on their servers forming it as information. Then these are used as basis for their ranking factors in measuring website or webpage on their search results.

Now, to shorten up this discussion --- there are ways or methods or formats that search engine will collect data on each website they could crawl. And as for the company --- the most important information that should be collected with these “bots” are the Business NAP (Name – Address – Phone / Contact Information). Most search engine follow a certain programmatically format in collecting these information (schema.org). --- Google use these format in order to identify which data are being stored.

To explain further here is a link that has been provided by Google for us to determine how they collect these data or information for each page in a website. --- http://www.google.com/webmasters/tools/richsnippets

How to Define "Driving Traffic" and "Optimizing" Website

​Driving traffic and optimizing certain affiliate websites/products that we already have setup must be handled or managed in a custom way, depending on a certain product or whatever you are trying to make sale of.

First, I would like to clarify these terms before we proceed and to avoid confusion. We must be able to define what is "lead generation” and "website optimization" because if we can't define these 2 terms, definitely or mostly we would be thinking directly of creating backlinks from other blogs; community websites; forums; social media accounts other niches on the internet by dropping off hyperlinks/backlinks that would direct readers going to our website. If that is the case, it is not driving any good traffic to your website. What we are looking for are those potential buyers/customers that we could convert into making a sale for their each visit to our website.

To define, "lead generation" it means determining who those potential buyers/customers that could make a sale in our website through buying the products that we are trying to advertise! If an affiliate product is about beauty products andcosmetics, then possible target buyers are females with age around 18 to up or depending if you conducted a survey for it.

Where to Find them: Facebook or any social media accounts that we could think of that has great population on female subscribers. If you are to find female subscribers that ages around 18 - 30, then definitely you won't find them on fuckbuddy.com or any pornographic site niches.

"Optimizing" business website is much more complicated and takes a long time to achieve or maintain it main pupose. "Website optimization" or SEO is a process wherein you need to create a good reputation for your business website and promote integrity in order for Google to rank your website from the keywords related to your website’s content. So this means no black-hat strategy and it would take time for you to earn page rank value from Google. You don't need any backlinking in order for Google to determine that certain keyword is merited to your website. Being consistent and following the Google Guidelines, surely your website gets great ranking on its SERPS.

This is a conjunction to my previous blog post on "Understanding the Different Concepts of Online Marketing and SEO" --- These are just some of the ranking factors that Google may be considering in Ranking a Website or Webpage.

Understanding the Different Concepts of Online Marketing and SEO

Before you begin your online business campaign or any online campaign (I'm sure some of you already have a list of methods or approaches for your online business campaign), just pause for awhile and try to analyze or understand what you are really trying to achieve with your online business campaign. When you say "Online Marketing" and/or "SEO", you should know the definition of those (2) terms to determine your goals and you may want to achieve with your online business campaign. Also, you should know the difference between those (2) terms for you to define and not to be confused with your main goals you want to focus on in achieving your main purpose of your online business campaign. Those (2) terms have completely different methods or approach with (1) the same goal to achieve, and that is to promote your business website/s.

"I wanted to specify this, it is because there are still other people that really don't understand its concepts."

When they heard of those terms such; online marketing, SEO, online advertising, business promotions and etc... there is only one thing that they could come up on their minds then, and that "backlinking"! Why is it that certain method, which is normally used in internet terminology as for connecting 2 webpages as hyperlink creating a much faster redirection from one page to another for the reader's benefit, is now being abused by some "so-called" SEO workers? Before, if I'm not mistaken way back 2 or 3 years ago, that was quite effective and a lot of spammers were dominating the internet world (these are the "so-called" SEO workers I am referring to) which gave Google's database really quite a load of unrelevant information on their data storage!

 -----------------------------------------------------------------------------------

(This line here is added today -  Feb. 18, 2015 and would like to state addition info ----> "With regards to the information I have implied on this post - I have a credible reference that in regards to backlinking it could greatly create great issue on your SEO campaign!" ----> Click Here to follow the link ---- This is also a backlinking strategy BUT to note it is a legitimate used of linking going to the resource information related to this topic)

  -----------------------------------------------------------------------------------

(We all know or we may have different concepts of their algorithm change since then up to now which I will skip it through because that is not my main topic for today). 

As Google's Algorithm have been updated from time to time, one of their factors in ranking a webpage or website is not focused on those spammy backlinks anymore! There are considering other factors aside from that. One of those factors MIGHT be correlation of the different accounts of a certain author/writer/publisher/webmaster or any person's entity. These accounts would be; email (gmail) along with its other accounts being used to register on that certain email (gmail) (social media accounts, website community accounts, forum accounts & etc.) In that way, even if you post a certain information or content from your certain account and then you repeatedly re-posted it to your other accounts, that won't matter on Google (they won't penalize your page account for duplication of content) it is because, it came from one person's idea or one source only. Also, that is already one factor that Google will give credit on your authoritative or trust value as an author/writer/publisher/webmaster. 

Just by being consistent with your idea and NOT copying ideas from others, that is your key to becoming more valuable in Google's eye! So no backlinks needed but instead being consistent with your contents/ideas using your only one Gmail account and that's it!

So for those SEO workers that are still having backlinking methods, you may want to stop for a awhile and read more information about it! Don't limit your knowledge with doing all those sorts of backlinking and backlinking and backlinking... You are just wasting your time and it risked your website's campaign for doing that.

Just be consistent and do follow what Google's Guidelines in Search Engine Optimization. Learn to read and don't spam the internet!

I have tried this already and experimented on things. Also, doing research and research which all these information are just accumulated from experience, stock knowledge, reading Google Guidelines (updates) and yeah socializing with the right people who are already expert on Online Marketing. With constant reading on Google's guidelines, you should be able to know the right person who are experts on Online Marketing and SEO because they follow what Google wanted to be implemented. TRUST ME.

If I can get at least 10 expert and known people on the said field of expertise  to give +1 on my post, then this information is truly valuable. (A "so-called" Online Marketer/SEO Expert is not going to give a +1 on this post).